A while ago I’ve read that Sundance Festival was named after a movie character, and I dig a bit for more information, and here’s an interesting fact taken from Robert Redford’s IMDB biography:
Robert Redford‘s breakthrough role was “The Sundance Kid” in Butch Cassidy and the Sundance Kid (1969), when the actor was 32. Redford used his clout to advance environmental causes and his riches to acquire Utah property, which he transformed into a ranch and the Sundance ski resort. In 1980, he established the Sundance Institute for aspiring filmmakers. Its annual film festival has become one of the world’s most influential.
Butch Cassidy – Paul Newman
Sundance Kid – Robert Redford
Etta Place – Katharine Ross
Director: George Roy Hill
Because the Sundance Mountain Resort was mentioned, here are the words of Robert Redford quoted on the front website page:
To us Sundance is and always will be a dream. What you see, smell, taste and feel here is a dream being carefully nurtured. It is an area whose pledge is to people. What we offer in the form of art and culture, spirit and service is homegrown and available to all.